the story of
BraveGirl: Beauty & Cosmetics hasn’t always been ‘BraveGirl’
In 2017, BraveGirl was known as ‘Glitter & Gold Makeup’.
It was a name the founder’s fiancé, Joshua, had chosen.
If you ask her,
she could tell you exactly how the name came to be.
In the Fall of 2016, she remembers his eyes, shining with pride,
and he confessed how this name,
Glitter & Gold, reminded him of her.
'Glitter' for how her eyes sparkled on their first day together,
and 'Gold' for the band he’d one day place on her left hand.
It was any Beauty Guru’s perfect love story.
But, this isn’t one of those perfect love stories.
On October 7th 2018, her love story died.
Her fiancé had taken his own life and with him, a part of her died too
Her eyes didn’t sparkle anymore and that gold band lacked meaning.
While trying to cope with her new life, she began sharing her story on social media about her struggles and her grief.
Not long after, she started getting messages thanking her for her bravery.
As strangers shared their own stories of suicide attempts or losses and battles with mental illness,
she came to a realization.
He wasn’t coming home.
She had two options.
Let this destroy her; or use it to make her stronger.
She combined her career in the beauty industry and her passion for makeup
with a new objective; positively influence lives.
Her brand was created with every intention to be a voice for:
Suicide Awareness, Suicide Survival and Mental Health Advocacy.
With respectful intentions, she envisioned utilizing the Beauty Industry
and employing it as her platform for change.
Using Beauty as a vessel, she sought to proactively advocate the importance of mental health,
to start a ripple normalizing free speech and aid in ending the stigma, the ‘taboo’, surrounding Mental illness; Treatment and Recovery and to get the world talking about Suicide,
to promote awareness with unwavering hope that knowledge will somehow assist in the Prevention of Suicide.
what are we
Originally, BraveGirl was just a Makeup Artistry company,
but in the last few years, we’re expanded quite a bit
We are now a ‘full service’ Beauty Studio in Calgary,
offering makeup artistry services as well as permanent makeup solutions,
skincare, hair styling and treatments, acrylic and gel nails as well as lash extensions.
BraveGirl is sister to a Non-Profit organization, rightly named,
The Brave Survivor Foundation.
The foundation is designed to support survivors; provideing a safe environment and supportive community
which will aid in us becoming the voice of
Suicide Awareness & Suicide Survival and advocate for Mental Health.
BraveGirl gives 7% from every sale
to the Brave Survivor Foundation
The Brave Survivor Foundation has a blog encouraging readers to read and share stories of mental illness, suicide loss and surviving suicide.
Our blog will help put an end to the stigma.
In 2019 BraveGirl expanded into cosmetics,
our online boutique features luxury Canadian made and
cruelty-free cosmetics for affordable prices.
Every line of products stand for a BraveGirl core belief or value.
Feminism is one of our core beliefs, with an emphasis on strong females;
Therefore, our lipstick line is named “Strong Fucking Lips” and is designed for ’Strong Fucking Women”
In 2019 BraveGirl began designing a Makeup Artistry course which birthed the Beauty Academy.
BraveGirl is the first to offer a ‘hybrid’ delivery of the course utilizing
the best parts of online learning and hands-on education.
BraveGirl offers certified courses for those looking to pursue a career within the industry.
However, mini courses are also available for beauty beginners or those looking to perfect a select skill or look.
Recently, BraveGirl has become an active online presence and the brand aspires to become an influences within the beauty community. BraveGirl has a beauty blog and a YouTube Channel dedicated to creating tutorials, reviewing products and spreading beauty knowledge.
who is the
founder and CEO of BraveGirl
Katrina has always had a love for beauty, some might say it was passed down from her Gramma, Judy. Judy believed you never left the house without lipstick and your hair done.
Katrina had a natural talent for makeup, in 2017, while on Maternity Leave, she took the plunge and enrolled in a makeup academy.
She achieved the title of International Pro in Makeup Mastery and Special Effects.
In 2018, Katrina, focused on studying the habits and functions of skin and environmental factors, this earned her the title: ‘Skin Care Specialist’.
In 2019 Katrina became a certified Microblade Technician and Lash Tech. She achieved her Micro-Pigmentation Certification and is considered a ‘Brow Specialist’.
Katrina is well adept in semi-permanent brow procedures such as: powder, nano, combination, ombre and micro shading.
In 2020 Katrina expanded her Micro-Pigmentation skillset by adding certifications in: BB Glow, Eyeliner, Lip Brushing.
She decided to expand her talents and began experimenting with acrylic nails and received her nail tech certification in May 2020. At the same time she enrolled in a Hair Stylist program, specialising in Bridal Hair.